Billions: Selling to the New Chinese Consumer

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Billions: Selling to the New Chinese Consumer by Tom Doctoroff.pdf

Uploaded : 2018/06/18 

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Descriptions : This book cracks the code of marketing to the New Chinese Consumer all 1.3 billion of them Marketers of some of the world s leading brands come to China without any clear understanding of their new audience But the same rules do not apply in China Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buyi This book cracks the code of marketing to the New Chinese Consumer all 1.3 billion of them Marketers of some of the world s leading brands come to China without any clear understanding of their new audience But the same rules do not apply in China Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions He provides insight into consumers fundamental motivations and reveals mistakes which many multinational competitors make Anyone who plans to do business in China especially those preparing for the 2008 Olympics in Beijing shouldn t be without this book










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