Selling to China

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Selling to China by Stanley Chao.pdf

Uploaded : 2018/06/20 

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Descriptions : The conventional wisdom that only large corporations can do business in China is a thing of the past Small and medium sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and s The conventional wisdom that only large corporations can do business in China is a thing of the past Small and medium sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and state owned companies analyze whether certain products or services are viable for the Chinese market understand the psyche of the Mao Generation Chinese who are now China s business owners, executives, and government leaders and develop low cost, market entry strategies.Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace










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